Marketing Compliance

To remain compliant, your media buys must contain the following for recurring and non-recurring non-handset initiated SMS Campaigns.

Non-Recurring Campaigns (Responder or One-Time Messages)

  • Store Name
  • Program Name. The “program name” should be a single word to define the kind of alerts, e.g. “Account Alerts,” “News Alerts,” “Coupons” etc.
  • A link to your privacy policy
  • A link to terms & conditions for SMS. You can link to the cloudwi.re T&C here

Recurring Campaigns (Opt-in)

  • Store Name
  • Program Name. The “program name” should be a single word to define the kind of alerts, e.g. “Account Alerts,” “News Alerts,” “Coupons” etc.
  • Message Frequency. The message frequency must be specific, but can be any interval, for example: “1 msg/day,” “4 msgs/mth,” “2 msgs/transaction,” etc. If the message frequency will vary based on user interaction, “1 msg/request” is standard
  • Additional carrier costs disclosure "MSG&Data rates may apply"
  • Stop instructions. Stop must be in bold and in caps. "Reply STOP to cancel (or quit)"
  • A link to your privacy policy
  • A link to terms & conditions for SMS. You can link to the cloudwi.re T&C here

Sample Compliant Advertisements

Web Form Radio Advertisement Flyer